Privacy Policy

Introduction

Exclusive Mortgage Advice Services is committed to protecting your privacy and handling any personal information we collect responsibly. This Privacy Policy explains what information we gather, why we collect it, how we use it, and the rights you have over your data.

This policy applies to anyone who visits our website, contacts us, or uses our mortgage and financial guidance services. By using this website or providing your details to us, you agree to the practices described here.

Who We Are

Exclusive Mortgage Advice Services Limited is an independent whole-of-market mortgage and protection brokerage. We provide tailored mortgage advice and protection planning to clients across the UK.

For the purposes of data protection, Exclusive Mortgage Advice Services Limited is the controller of the personal information you provide to us. This means we are responsible for deciding how and why your information is used.

Information We Collect

We may collect and process the following types of personal information:

• Contact details you provide, such as your full name, email address and telephone number, when you complete an enquiry form or get in touch with us.
• Details about your mortgage or financial enquiry, including the type of advice you're seeking (for example first time buyer, remortgage, buy to let, home mover, protection or general mortgage advice) and any message you send us.
• Information you share during conversations with us so we can understand your circumstances and provide appropriate guidance.
• Technical information about how you use this website, such as your IP address, browser type and the pages you visit, collected through standard cookies and analytics.

How We Use Your Information

We use the personal information we collect for the following purposes:

• To respond to your enquiries and provide mortgage and financial guidance tailored to your circumstances.
• To contact you about your enquiry, arrange conversations, and keep you informed throughout the process.
• To understand your needs and provide advice that reflects your individual situation.
• To maintain records of our communications and the guidance we have provided.
• To improve our website and the service we offer, based on how visitors use it.
• Where required, to meet our legal and regulatory obligations.

Legal Basis for Processing

We only process your personal information where we have a lawful basis to do so. This typically includes:

• Your consent — when you choose to contact us or complete an enquiry form.
• Our legitimate interests in responding to your enquiry and providing the service you have asked for.
• The performance of a contract or steps taken at your request before entering into an agreement.
• Compliance with legal and regulatory obligations that apply to a UK financial services business.

Cookies

This website may use cookies and similar technologies to help it function and to understand how it is used. Cookies are small files stored on your device. You can control or delete cookies through your browser settings, though some features of the site may not work as intended if cookies are disabled.

Where we use analytics to understand website usage, this information is aggregated and does not identify you personally unless combined with other information.

Sharing Your Information

We do not sell your personal information. We may share it only in limited circumstances, including:

• With third parties involved in delivering the service you have asked for, such as lenders or product providers, where you have agreed to this and it is necessary to progress your enquiry.
• With professional advisers or service providers who help us run our business, such as IT or administrative support, under appropriate confidentiality obligations.
• Where we are required to do so by law, regulation, or a legitimate request from a relevant authority.

How Long We Keep Your Information

We keep your personal information only for as long as is necessary to provide the service you have asked for and to meet our legal and regulatory responsibilities. After that, we will securely delete or anonymise it unless we are required to keep it for longer.

Your Rights

Under UK data protection law, you have a number of rights over your personal information, including:

• The right to access the personal information we hold about you.
• The right to ask us to correct information that is inaccurate or incomplete.
• The right to ask us to delete your information in certain circumstances.
• The right to restrict or object to how we process your information.
• The right to receive a copy of your information in a portable format.
• The right to withdraw consent at any time where we rely on it to process your information.

To exercise any of these rights, please contact us using the details below. We will respond to your request within the timeframes set out in data protection law.

Data Security

We take reasonable steps to protect your personal information from unauthorised access, loss or misuse. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Links to Other Websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to read their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page, and where significant, we may draw attention to them on our website. The date at the top of this page indicates when it was last reviewed.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please get in touch with us.